Fashion Mirror: Making the Fashion value chain work!

Value chain misalignment is commonly known as a barrier to maximise profit in Fashion. The challenge is to make the value chain alignment really work. Our coming performance survey, the Fashion Mirror, uncovers Brand-Retailer alignment issues and provides tailor made and pragmatic input for the participants’ improvement agenda.

In the Fashion value chain profitability is often lost due to alignment issues like: products not being focussed on the Retailer’s target groups, lost sales due to failing shelf availability and excessive mark downs damaging brand value. Actually solving these issues is a larger challenge than identifying them.

The Fashion Mirror aims at uncovering and practically resolving Brand-Retail alignment issues. After interviews with both sides, specific brand-retail cases are reviewed on three essential topics: category management, supply chain management and pricing & mark-down management.
Feedback on performance is given along with a benchmark with the best-in-class, in-depth findings per topic, eye-opening conclusions and a pragmatic “Get-to-work” action list. Next to a striking Mirror report also a Mirror workshop is organized with participants in order to put things into action.

The Fashion Mirror will run from April to June 2010, highlighting with a presentation at the Elsevier Retail Summit.

For more information, please contact Hugo van den Tillaart , Director at IG&H:
+31 (0)348 496 300.

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